Entrepreneur
Built and led a West Coast industrial recycling business with global customer relationships.
About Tisha
Building, rebuilding, and moving forward with intention.
A career shaped by entrepreneurship, operational leadership, thoughtful negotiation, and the belief that lasting growth is both strategic and deeply human.
You don’t need to have the whole plan. You just need the courage to take the next step.
A life of useful reinvention
She knows what it means to begin again.
Tisha Cueva has spent her career building, rebuilding, and helping organizations move forward with intention.
She began as an entrepreneur in industrial plastics recycling, building a business with international reach and learning every part of leadership up close, from sales and relationships to manufacturing, finance, and operations.
That experience became a foundation for advising growing businesses, supporting complex organizational change, and leading contracts, finance, and operational strategy. Across every chapter, her work has centered on translating ambitious ideas into disciplined, human execution.
The through line
Advisor
Helped small and mid-sized businesses strengthen financial planning, processes, and intentional growth.
Business Leader
Guides contracts, finance, negotiation, compliance, and scalable operations at a director level.
Host
Creates space for honest stories that help people see confidence and change from a new angle.
Why Queen of the Camp
Because a real story can change how we see our own.
Queen of the Camp grew from Tisha’s belief that every story has something to teach us. The right conversation can challenge how we think, introduce us to a new perspective, inspire growth, or give us something practical to carry into our own lives.
As host, Tisha creates honest conversations with people who have something meaningful to share. From leadership, business, and innovation to confidence, resilience, personal growth, and navigating change, the conversations are grounded in real experience and the lessons we can learn from one another.
Meet the guests